• Editor Rating

  • Rated 4.5 stars
  • Outstanding

  • Briefs
  • Reviewed by:
  • Published on:
  • Last modified: Nov 9, 2013

Review Summary:

PROS: Very interesting idea. Very effective and easy to use. Supports all kinds of iOS profiles.

CONS: Some annoying bugs are still present, even after several minor updates since 1.0 version.

Briefs 2One of the latest steadily growing trends in the IT industry is software engineering for mobile devices. Today we have got plenty of very capable smartphones and tablets, which are powered by several different operating systems. Also, all of these devices are competing against each other, for a larger market share and bigger profits as well. On the other hand, this also creates many possibilities for developers who are willing to take part in creating an app and marketing it.

As you surely know, Apple is hosting its own app store for OS X and iOS applications, so every registered developer can submit an app. Some small start-ups achieved big success this way, and this also created a very strong momentum for iOS app development.

Bringing an app to iOS store is not a simple process. There has to be a very well connected team of software engineers and designers, who need to give their best in order to make a great looking and functional app. There are several applications which are made to help team members works better, and to ease up communication between team members and a client.

Briefs 1

Briefs is the newest try to make prototyping an iOS app a bit easier. This is an OS X application which can be used to create interactive mockups, which could be easily run within iOS system. This basically means that you can design an app with all its graphic elements, and create a mockup of how it is actually going to work, and finally send that finished product to a client. End user can use their iPhone or iPad to open that mockup and basically run it just like a finished app.

In order to explain where you can use Briefs during a process of designing an app, it could be said that Briefs comes after initial design sketches and after graphical elements and layout are all set. Then, you can use Briefs to assemble all those layouts and add animations and button controls. After a client approves it, Briefs can be used to easily export all those graphical elements and finally, coding can begin. So as you can see, Briefs is meant to be used as extremely important part during an iOS app design.

Briefs 3

Even though Briefs is meant to be used by graphic designers and other professionals, it actually brings very user-friendly and intuitive interface. If you ever worked in an application like this, you should be ready to go right after you open it for the first time. A finished product is called a brief, and the whole “presentation” is made using a timeline. For example, you can create iPhone timeline and iPad timeline within one brief (so you can test your brief using both of these iOS devices). You can even create multiple iPhone/iPad timelines, so you can give your client several layout ideas within one brief. Also, a timeline is consisted of scenes and actors (which can be seen as slides and individual elements in PowerPoint and Keynote). I guess this gives you the general idea of how things work within Briefs.

Finally, I also need to add that Briefs comes with extensive gallery of iOS-standardized graphical elements, which should even more ease up the whole creation process.

You can purchase Briefs using the Mac App Store, and it is priced at $200. This is a significant investment, but this application is created for professionals who will make Briefs an important part of their design workflow.


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